Santiago, Chile – Facebook is the second most-popular means of Web search in Latin America, taking 2.8% of the total market behind Google’s dominant 90.5% share, according to a report from market research firm comScore.

Over the past year, searches in Latin America were up 21% to more than 18.5 billion queries in March 2011.

The region saw a 14% increase in the number of unique searchers, and a 6% jump in the number of searches per searcher.

Brazil was the largest search market in Latin America, with 6 billion search queries in March, followed by Mexico (3.2 billion) and Colombia (2.9 billion).

While Facebook was the source of 525 million searches in Latin America in March, Microsoft sites followed closely with 513 million searches logged.


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