Burlingame, Calif. – TellApart, a provider of “transactional retargeting” services that help e-commerce sites increase revenue by mining their customer data, said on Monday that it has raised $13 million in its second round of funding, led by Bain Capital Ventures.
Founded in 2009 by a pair of former Google executives, Burlingame, Calif.-based TellApart says its platform helps e-commerce firms “tell apart” their best customer prospects, and target personalized, product-specific display ads in real-time.
The company said the average click-through rate for its ads is 7.5%, with an average conversion rate of 4.5%. Customers include Drugstore.com, Diapers.com and eBags.
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