Oakland, Calif. — Pandora has traded in its Flash website design for a simpler look, with Pandora One subscribers getting the first experience of the updated design within the next few days.
Claiming to be faster and easier to use than the previous design, the site will be based on HTML5, meaning that it will now work on devices that don’t support Flash and Pandora will be easier to integrate with other services.
Mashable reports that new layout offers easier browsing features, and lyrics are on the homepage rather than having to open a new window. The new design also includes many more social networking opportunities, based on a “Music Feed” that allows users to view what their friends are listening to, liking and commenting on.
Like music start-ups such as Spotify and the recent popularity of Turntable.fm, Pandora’s change seems to seek s to allow subscribers and loyal listening fans the chance to interact with their friends more by sharing music activity.
The news comes just hours after Pandora announced Tuesday that the company has reached 100 million registered users.
Pandora currently has nearly 2.3 percent share in all radio listening in the United States.
http://tinyurl.com/62pmh3u (USA Today)