Bentonville, Ark. — Walmart has gone live with its integration of Vudu’s online video content  service on, making it possible for customers can stream live movies online and on supported devices.

The announcement comes just months after Walmart acquired Vudu. Walmart’s decision to offer streaming movies comes at a time when demand for physical media is dropping.

“At Walmart, one of our key priorities is to provide a continuous channel for our customers, from our stores to our powerful e-commerce and social media platforms,” said Steve Nave, senior vice president and general manager,, in a statement.

Customers who shop online for DVD’s and Blu-ray discs will now have the option to rent or buy digital copies from Vudu’s streaming library here. Once a transaction is made, the user can access their movie through, or on any other 300-plus connected devices that offer Vudu on their service. Vudu also is a member of the UltraViolet consortium.

Edward Lichty, general manager, Vudu, said in a statement, “By incorporating digital movie content into the entertainment shopping experience, we’re enabling customers to easily choose how they want to enjoy their entertainment content – whether that be through a physical DVD, digital streaming or both.”

Unfortunately, those who want to stream videos in HD will have to watch the movie on one of Vudu’s supported devices; and only stream videos in standard definition.

Related Links: (Gigaom)