MySpace is preparing to relaunch itself as a comprehensive hub for all things music, according to its newly appointed senior vice president global marketing Al Dejewski.
Dejewski, who previously held senior executive positions at PepsiCo and Turner Entertainment Marketing, was speaking exclusively to AdAge about the plans Specific Media has for the social networking property it purchased from News Corp. in June, 2011.
He said the refreshed MySpace intended to compete directly with music-centric services like iTunes, Spotify and Vevo rather than take on Facebook or Twitter.
“No other music destination online today can claim the breadth of partnership we have with the four major music labels in addition to the tens of millions of independent artists and the libraries of their songs,” Dejewski told AdAge.
Other recent hires include creative director Justin Timberlake (pictured), head of global consumer goods category Vince Catalfamo, and category lead for entertainment Jim Knopf. Catalfamo joined Specific Media from Turner Broadcasting Media, having previously spent 24 years with Procter & Gamble in global and regional digital marketing, including leading global and multi-brand marketing for P&G’s beauty and grooming business unit. Knopf previously held executive positions at entertainment, sports and software companies such as Warner Bros, CBS, King World Productions and TVG Network.
ComScore reports that MySpace now has fewer than 40 million unique users, closing in on being half of the 73 million it started the year with, but that’s nonetheless a sizable user base.
AdAge – http://tinyurl.com/3z5cwys
Photo of Justin Timberlake by flickr user Joe Shlabotnik, used under Creative Commons license