MovieTickets.com confirmed a deal with the giant Cinépolis, the leading movie theater exhibitor in Latin America which recently became the fourth largest theater chain in the world. The agreement means that MovieTickets.com now has a ticketing relationship with 17,300 screens around the globe.
The announcement was made jointly by Joel Cohen, chief executive officer of MovieTickets.com, and Luis Villavicencio, brand director of Cinépolis.
“MovieTickets.com will increase our ability to sell online,” said Villavicencio. “For Cinépolis, state-of-the-art tools are the base of our leading ticket sales. Specifically in order to continue innovating for our attendees’ benefit, we have been using telephone and Internet platforms. The alliance with MovieTickets.com will allow us to draw an even closer relationship with our more than 100 million consumers.”
Cinépolis was an early believer in online ticketing, becoming the first Mexican theater chain to offer the service back in 1997 with its own Cineticket service.
It has grown since then. In 2010, Cinépolis reports having had 109.9 million patrons in Mexico and an additional 7 million in India, Guatemala, Colombia, Costa Rica, El Salvador, Panama, Peru, Honduras and Brazil. In terms of box office receipts, Cinépolis has a 61.44 percent market share in Mexico.
“Partnering with Cinépolis plays a significant role in the growth of MovieTickets.com on both a regional and global level,” said Cohen. “Given the sheer size and quality of Cinépolis’ theatres and reach, together we have an incredible opportunity to service moviegoers with the benefits of online ticketing and movie information. This is a milestone in the development of our international strategy and we couldn’t be more pleased to partner with an exhibitor of this stature in this significant part of the world.”
Formed in 2000, MovieTickets.com is a joint venture among AMC Entertainment, Hollywood Media Corp., National Amusements, Cineplex Entertainment, Marcus Theatres, Viacom and Time Warner. The MovieTickets.com theater chain group includes 235 theater chains.