Country artist Hunter Hayes, whose self-titled debut is released today, incorporated technology from blippar to turn the cover into an augmented reality experience. The project is one of the first blippar has undertaken outside of its U.K. home.
Fans with the free blippar app on their Android or iOS device can point the camera at the artwork to unlock photos, music clips and exclusive video. The app is based on image recognition technology, so it doesn’t require the user to upload or scan anything to access the extras.
“Hunter is the perfect artist to launch this new and unique technology,” said Jeremy Holley, Warner Music Nashville vice president of Consumer & Interactive Marketing. “Both he and his fans are tech savvy and engaged in this space.”
Hayes is too young to drink in many states, but he already has some noteworthy accomplishments. He has co-written songs for the likes of Rascal Flatts and Montgomery Gentry, and has recorded a duet with Victoria Justice – a cover of Mike Reno and Ann Wilson’s hit Almost Paradise from the 1984 film Footloose – which is on the soundtrack to the movie’s 2011 remake that will be released this Friday. He currently is on his first headlining tour.