Intel Corp. and Toyota Motor Corp. have launched an initiative to develop the next generation of in-vehicle entertainment and information systems, with particular attention to mobile device connectivity.

Reducing driver distraction is a key aspect of their collaboration. The companies therefore will focus their research on touch, gesture and voice technologies for user interaction, striving for the most intuitive controls possible. Intel and Toyota also will investigate effective ways to integrate vehicles with the home to provide a seamless connection across all areas of people’s lives, including new connectivity tehnologies.

The partners also note that the automotive infotainment and telematics market are expected to rise from $5.6 billion in 2010 to $8.7 billion in 2018 according to research from Strategy Analytics. This means the connected car is the third-fastest growing technological device, according to the Mobile Future coalition.

“Intel has been conducting research related to the connected car for years, and with the support of Toyota will extend that research to advanced services that will benefit the driver and passengers in many ways,” said Staci Palmer, general manager of Intel’s Automotive Solutions Division. “Through this joint effort, we hope to improve the driving experience by enabling a seamless connection between mobile devices and the vehicle so when brought together they naturally adapt and work in harmony.”

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