Network Advertising Initiative, the self-regulatory organization for companies in the online advertising marketplace, has appointed Marc Groman as executive director and general counsel. Groman, the chief privacy officer of the Federal Trade Commission, assumes this responsibility in December. He replaces current executive director Charles Curran, who will continue to serve as an advisor to the NAI.

NAI’s 75 members represent multiple industries and includes 24/7 Real Media, Akamai Technologies Inc., AOL Advertising, AudienceScience, BlueKai, Datonics, Dotomi, Google, Microsoft Corp., ValueClick Inc. and Yahoo Inc.

“Self-regulation is about creating standards and holding members accountable for those standards,” said Robert Gratchner, chairman of the NAI board. “Having a seasoned and respected FTC attorney take the helm at NAI continues our deep commitment to meaningful self-regulation, effective enforcement of industry standards and further development of best practices in online behavioral advertising.”

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