Cambridge, Mass. – Bluefin Labs, a provider of social TV analytics technology, announced it has raised $12 million in its second round of venture capital, which was led by Time Warner Investments.
Bluefin Labs launched its flagship product, Bluefin Signals, last July.
The technology platform analyzes and organizes social media conversations about US national television. Its clients are a mix of television networks, marketers and agencies including CBS, Fox, Discovery Communications, MediaCom, MTV Networks, and Starcom MediaVest Group.
Bluefin Labs said it will use the new financing to accelerate growth of its sales and client services, as well as continuing to invest heavily in technology and R&D.
This article was also published in New England Tech Wire.