In a move reminiscent of texting an old girlfriend, Netflix said it was reintroducing a DVD-only plan. It also managed to confuse some customers, who correctly thought they already had a DVD-only plan.
What Netflix actually did was unbury the DVD-only plan information, simplify the process of signing up for that plan, and bring back the dvd.Netflix URL. It also stopped trying to force new subscribers to try out the streaming service.
Even so, the note it shared with customers read: “Starting today, our DVD and Blu-ray loving audience can now easily sign up for a DVD only plan. Starting at just $7.99/month, you can enjoy around 100,000 titles on DVD.”
Several hours later, Netflix posted a note in the comments section of its blog “clarifying” what it meant. “As some astute people here have pointed out, there’s nothing really new indeed,” it read. “DVD only plans existed already, we’ve just made it easier to sign up for them for those that want to.”
Netflix blog – http://tinyurl.com/7pholwu
AllThingsD – Netflix (Still) Really Doesn’t Want Your DVD Money
Photo by Flickr user DulceKnits, used under Creative Commons license