Legend3D Inc. has promoted two executives from within to expand the 2D-to-3D conversion technology company’s leadership. Founder Dr. Barry Sandrew is restructuring his responsibilities so that he now serves as president, chief creative officer and chief technology officer. Tom Sinnott has been appointed chief operating officer, while Steven Wolkenstein will serve as chief financial officer, effective immediately.

The company’s most recent projects include work on Hugo (pictured, winner of five Academy Awards, one of which was for Best Achievement in Visual Effects), Ghost Rider: Spirit of Vengeance, Transformers: Dark of the Moon, Pirates of the Caribbean: On Stranger Tides and The Smurfs. Its clients are creators in film, television, advertising and marketing.

Sandrew said the changes enabled him to focus more on client-related work and developments. “Moving the COO position to Tom transitions my primary responsibilities to the creative aspects of Legend3D‘s business, as I can now concentrate my time and unique creative, scientific and technical 3D conversion expertise on our client base to ensure our 3D services turn over the highest quality work,” he said.

Sinnott most immediately is charged with building the infrastructure of Legend3D’s newest division, Legend Stereo Lab, a unit dedicated to creating and fixing visual effects on complex native 3D content. He joined Legend3D in 2010 as vice president and general manager, having most recently been vice president and general manager of Technicolor’s West Coast Digital Intermediate Facilities. Before that he was head of Technicolor Canada’s visual effects operations.

Wolkenstein joined Legend3D in 2010 as vice president of finance, in which role he recently spearheaded the company’s $19 million Series E Preferred Stock offering and began seeking long-term revenue sharing partnerships with leading 3D film and television studios. He formerly was chief financial officer of 3E Co., having previously been vice president of finance at Mitchell International.

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