Chartbeat took to its blog today and unwrapped its redesigned dashboard and site analytics capabilities, along with confirming it had just closed a $9.5 million Series B round of funding led by Josh Stein at Draper Fisher Jurvetson and Saul Klein at Index Ventures.
The makeover is much more than skin deep. Chartbeat now does a more complete job of incorporating social media into the information it collects and organizes on behalf of its clients, among other improvements.
These changes will be reflected in the completely revamped and redesigned dashboard that is being rolled out this week to Chartbeat users, who together have about 5 million visitors in 37 countries at any given moment and which include Fox News, The New York Times, the Wall Street Journal, Forbes, Fab.com and Gilt Groupe.
Among the increased functionalities, the Chartbeat team (pictured) now has a stricter definition of the time each user spends on a site, assuming that visitors with another tab open or who aren’t interacting in some way can’t really be counted as someone who is engaged. It also enables its clients to see their data and performance against the context of anonymized, aggregated stats from similar sites.
Chartbeat – official site
Chartbeat blog – Chartbeat: The Next Generation