Another revenue source for game publishers has opened up with the advent of Amazon’s latest Kindle Fire. Amazon already has the advantage of having an e-commerce relationship with Kindle gamers, and now it has enabled in-game purchasing of physical, real world items.
Activision is the first to take advantage of this capability with Skylanders Cloud Patrol, the latest iteration of the Skylanders franchise. Players can buy characters to enhance the game, and with one click the virtual version of the character instantly appears in the game while the physical figurine gets shipped to the player. Since Amazon already has each player’s physical address, credit card information and a trusted relationship, the purchasing process has little if any friction.
There are 30 toys in the Skylanders range (one of which is pictured), each of which has a special power and “comes to life” in the games. Skylanders Cloud Patrol costs 99 cents.
“Including accessory packs and figures, Skylanders Spyro’s Adventure was the no. 1 best-selling console and hand-held game overall in dollars for the first six months of 2012 in the U.S. and Europe and has quickly become a phenomenon across all gaming platforms,” said John Coyne, consumer marketing vice president at Activision. “We are thrilled to team up with Amazon to now bring the franchise to millions of Kindle Fire users.”
Activision – press release
Skylanders – http://www.skylanders.com