McLean, Va. – Gannett, the McLean-based media giant behind USA Today, said on Friday it has acquired Boston-based Rovion, a developer of rich-media advertising technology, from owner Local Corp. Financial terms of the deal were not disclosed.
Rovion’s primary product, Ad Composer, features a self-service platform that lets users develop and deploy rich media and mobile HTML5 ads without requiring coding expertise.
Gannett said the acquisition will allow its PointRoll digital marketing business to expand its mobile and self-service platform capabilities. Rovion will become part of the Gannett Digital organization under PointRoll.
This article was also published in Potomac Tech Wire.
Gannett – http://www.gannett.com
Rovion – http://www.rovion.com
Gannett – press release
Local Corp. – press release