Direct advertising startup isocket announced it has received $8 million in its first round of venture funding, led by Foundry Group. Costanoa participated, as did seed investors DFJ, SoftTech, Accelerator, Quest and Blumberg Capital.

Seth Levine from Foundry Group and James Beriker, former vice president for Yahoo Display Advertising and CEO of Efficient Frontier and Dapper, are joining isocket’s board.

The direct ad sales company says it works with over 500 publishers, including AOL (TechCrunch was isocket’s first publisher), Reuters and Gawker Media.

“I have said before that I think we’ll look back at 2012 as a key year where programmatic direct advertising really began to take hold thanks in no small part to the efforts of John Ramey and the isocket team,” Levine said. “Isocket has a unique and refreshing vision for how to drive real progress in the online ad industry.”

Related links:

Isocket –

Isocket – blog post

Isocket – press release

Foundry Group –

Venture Beat – Isocket nabs $8M to revolutionize direct ad sales for web publications

TechCrunch – isocket Nabs $8M From Foundry, Tim Draper & More To Bring Modern Tech, APIs To Premium Online Advertising