cventCvent, the McLean-based developer of a cloud-based event management platform, is expected to price its initial public offering (IPO) later this week, after filing with the Securities and Exchange Commission (SEC) in July. The company plans to sell 5.6 million shares for $17-$19 each, which would generate $100.8 million at the midpoint. Morgan Stanley and Goldman Sachs are acting as lead underwriters. Cvent, which plans to list on the New York Stock Exchange under the ticker symbol “CVT,” is the maker of a platform designed to help event planners better organize, market and manage their meetings, conferences and tradeshows. It also operates an online marketplace designed to connect event planners and venues through a search engine. The company is primarily backed by New Enterprise Associates (NEA), Insight Venture Partners and Greenspring Associates. Read more