skylandersGamesIndustryBiz reports that General Mills and Crayola are among the licensees for Activision’s popular Skylanders franchise. “The relationships we have formed with Crayola and General Mills showcase how strong Skylanders has become in just 27 months,” said Ashley Maidy, Vice President of Global Licensing and Partnerships. “The brand association that comes along with these category giants expands the property’s reach outside of our traditional channels worldwide and fosters a deeper connection with our fans.” Other licensees include FAB, Thermos, Rubie’s Costumes and American Greetings. The Skylanders franchise has now exceeded $2 billion in sales. Read More