At the Game Developers Conference today in San Francisco, Tapjoy launched its Marketing Automation and Monetization Platform, designed to help freemium mobile app publishers maximize the lifetime value of every one of their users. The new offering combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions to transform the company into the industry’s most comprehensive mobile marketing automation platform.
The new platform introduces Tapjoy’s Future Value Map™, an innovative solution that leverages data science, deep segmentation and proprietary algorithms to predict the future behaviors of individual users, and determine whether an IAP promotion, advertisement or in-app message will drive the most revenue. The platform’s marketing automation capabilities then enable developers to deliver targeted messages to those users at the right moment.
“Freemium app developers understand that the vast majority of their revenue comes from a very small percentage of users,” said Steve Wadsworth, president and CEO, Tapjoy. “Tapjoy’s Marketing Automation and Monetization Platform helps optimize the revenue from those proven spenders, while also uncovering more spenders and increasing engagement and ad-based monetization from the rest of their audience. With Tapjoy’s Future Value Map, developers can now predict the lifetime value of all of their users, and initiate personalized in-app experiences that maximize the engagement and revenue potential of every user.”
Tapjoy’s Marketing Automation and Monetization Platform includes market differentiators such as:
Predictive and Actionable Analytics that enable developers to know, and take action against, the future value of every user. Tapjoy’s Future Value Map makes deep segmentation and real-time analytics actionable so developers can serve a nearly infinite variety of marketing actions that drive lifetime value.
Marketing Automation tools that instantly deliver contextually relevant messages to engage spenders, or deliver rewarded advertisements to the users that will never spend.
Real-time IAP and Ad-based Monetization are now available to developers from a single data set, in one platform. With Tapjoy, developers no longer need to integrate a variety of single point solutions and can focus on one SDK for all of their analytics, marketing automation and ad-monetization needs.
“We are very excited about Tapjoy’s newly integrated product, especially the new analytic features and marketing automation tools,” said Domin Yoon, product manager at NeoGames. “The Future Value Map gives us a clear picture of our users’ lifetime value potential, and allows us to conduct effective marketing campaigns using this segmentation. We also look forward to increasing our monetization through the variety of content and messaging tools offered in the new Tapjoy platform.”
Publishers interested in gaining additional revenue from their apps simply need to serve an estimated four interstitial ads per monthly active user, and Tapjoy will credit back their analytics costs, enabling them to create a sizable, and incremental revenue stream. For more information or to download the SDK, visit www.tapjoy.com.