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Twitter bird white blueTechCrunch reports “Twitter’s largest acquisition to date, of the ad tech business TellApart, has turned out to be a little less less big than originally thought. Back in April 2015, it was calculated that Twitter would pay nearly $533 million for TellApart based on the company’s share price at the time. But a 10-K report published today notes the final numbers. It was nearly $54 million lower at $479.1 million, with $395 million of that recorded as goodwill.” Read more.

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