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Forbes reports “A decade ago, it was Google that was shaping much of the business world. Today, it’s social media. But individual employees, from the CEO to sales and marketing reps aren’t getting their hands dirty enough to understand it or benefit from it. This is the problem Hearsay Social CEO and author of the New York Times-featured bestseller “The Facebook Era” Clara Shih sets out to address in her newest book,’The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer.'” Read More

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