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ReCode reports “In less than 18 months the percentage of mobile traffic to web sites has increased from 50 percent to now greater than 70 percent. And the singular design and delivery experience is now the feed.

Today’s consumer lives in their feed: Scrolling and scrolling … and scrolling … through an infinite amount of content with the flick of the thumb. This new behavior, unheard of four or five years ago, is synonymous now with a modern internet built around the content feed. And the mobile feed design and user experience is increasingly influencing the desktop experience.” Read More

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