Deadline reports “Nearly half of viewers say they wait until they’ve heard good things about a show before they will start watching it, said Alan Wurtzel, NBC’s President of Research and Media Development, today at TCA.

“It’s one of these things where, like, ‘Don’t waste my time on stuff that I’m really not going to like,’ and that puts a pretty big burden on us to essentially get people to kind of sample a program,” Wurtzel explained.” Read More