Forbes reports: “At 93 years-old, comics legend Stan Lee hasn’t slowed down. A few years ago, he started Stan Lee’s Kids Universe, which is aimed at targeting books and comics at young kids. And now he’s taking that universe to the next level by partnering with developers Playing Forward to launch a new interactive platform, The VROOM, which allows kids to see characters from the Kids Universe in Augmented and Virtual Reality. Moving into virtual and augmented reality has been a strategy since the beginning, says 1821 Media CEO Terry Dougas, whose company works in partnership with Lee’s POW! Entertainment company for the Kids Universe brand. The company will be releasing more of its characters on the VROOM platform as well, including Maxi The Taxi Dog and The Monkey King. They’re also developing a new augmented reality app for the Tamagatchi characters.

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