Tech Crunch reports: “Ready for your Fire TV to get a makeover? Amazon says it will today begin to roll out an update that will bring new user interface, described as a “more cinematic experience” to Fire TV and Fire TV Stick. The revamped interface, which makes Fire TV look more like Netflix, was previewed earlier this fall, when Amazon released its latest Fire TV Stick. Where before, navigation was off to the left side of the screen, it’s now at the top. This gives Amazon more room to show off things like video trailers and still images from the shows and films it’s featuring.The interface takes advantage of this new layout to showcase Amazon’s content at the top of the screen, where it will rotate through video snippets for select titles and apps, says the company.”

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