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Recode reports: “Snapchat’s narrative has consistently been one of quality over quantity. Unlike Facebook, it isn’t aiming to sign up the whole world, but rather those in developed nations with expensive smartphones. Instead of focusing on huge subscriber numbers, Snapchat parent Snap touts its fervent user base. Its daily active users visit the app more than 18 times each day, according to its S-1 filing. Instagram, too, boasts a lot of users in those young age groups, though Snapchat has a much tighter hold on 12- to 17-year-old future consumers than Facebook’s Instagram— nearly four times as many.”

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