Forbes reports: “Today marks the kick-off of Pokémon GO’s “Adventure Week,” a rock type-based event that isn’t centered around any particular holiday, but fulfils Pokémon GO’s quota of at least one major event per month in order to engage players and drive revenue. May actually had two events, a mini one focused on grass-types a few weeks ago, but Adventure Week is larger and longer. You shouldn’t skip this event if you still care even a little bit about Pokémon GO because this may literally be the most valuable event the game has produced yet.”

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