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Tech Crunch reports: “Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser.These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and media company seems interested in, but it’s also creating questions around disclosure and transparency.”

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