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The Verge reports: “Today the brand is getting its biggest aesthetic makeover ever. The YouTube logo is being refreshed, shifting the emphasis away from the word “Tube” and onto the familiar play button which has already become an iconic shorthand for the company. The service is also getting a new typeface, color scheme, and a bunch of major changes to the look, feel, and functionality of its desktop and mobile app. Though today’s logo change is the most significant in YouTube’s history, it’s not a complete transformation, like the morphing of Uber’s silver U into a backwards C.”

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