The Hollywood Reporter reports: “Something missing from the TV experience since video-on-demand and streaming media changed the dynamics is the so-called watercooler effect, whereby so many viewers watch the same episode of the same popular show on the same night then discuss it the next day at work. Virtual reality, though, is set to reintroduce a similar sort of social aspect back into television, according to a study from Ericsson ConsumerLab that claims to represent the views of 1 billion media consumers worldwide.”

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