Variety reports: “CAA is looking to launch more startups in next-gen media and entertainment and consumer-facing technology spaces through Creative Labs, a venture that has raised $12.5 million in financing. The Creative Labs team includes engineers, designers, and developers who are tasked with forming new businesses in such areas as over-the-top video, virtual reality and augmented reality, gaming, artificial-intelligence messaging, in addition to digital consumer brands in e-commerce, mobile, social, and publishing.”

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