VentureBeat reports: “Unity Technologies and film studio Lionsgate have created a virtual reality advertisement for the launch of the Jigsaw horror film, and an analysis shows that, no surprise, a horror VR experience can really rattle your emotions. Lionsgate created a VR experience to serve as an advertisement for the film, which debuted in late October. It used the Unity game engine to create the interactive ad, where you are tied down in a room in a horror setting.”

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