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Variety reports: “Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request a promotional offer from the advertiser be sent to the email that is associated with the subscriber’s Hulu account.”

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