TechCrunch reports: “It seems obvious that the best way to advertise a game is to let people play the game itself — and we’ve covered other startups tackling this problem, such as AppOnboard and mNectar. But Luna Labs co-founder and CEO Steven Chard said that for most developers, the creation of these ads involves outsourcing: ‘It might take weeks to make an ad, and the quality of the content at the end could be limited.'”

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