Digiday reports: “The advertising industry at large, and its stakeholders, don’t have a problem coming up with a new term (or, God forbid, acronym) to describe something. And the landscape is no stranger to inconsistency because of it. When a new media channel comes online, there’s a chance for a clean slate. Unless, of course, that channel grows so fast that an abundance of stakeholders wants a piece of the pie. Enter the metaverse.”

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