New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers

SocialMediaToday reports: “Consumer expectations are rising, as is the importance of shared brand values, according to the latest data from market research provider Qualtrics. To glean some insight into the shifting state of customer expectations, Qualtrics surveyed 9,000 consumers, across a breadth of age brackets, to measure the variance in importance on a range of measures between Gen Z, Baby Boomers and everything in between.”

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