Deadline reports: “NBCUniversal has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and Peacock, with multiple 30-second spots fetching a record $7 million. In announcing the sell-out, the company did not offer an overall average rate per 30 seconds, but several tailwinds have pushed rates up more than 20% over the last time NBC had the game in 2018.”

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