When it Comes to NFTs, Brands Should Prioritize Utility Over Headlines Since ‘Consumers Don’t Care if Brands Participate’

Digiday reports: “Brands are all in on the NFT craze. In recent months, pitches for various NFT activities have ramped up at brands like Acura, Wrangler, Pepsi and others, as they look to use NFTs to get consumers’ attention.”

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