Music Business Worldwide reports: “Gunnar Greve believes, with all his heart, that Web3 and decentralized networks are about to turn the music industry upside down. In a good way. Greve is the long-term manager of Alan Walker, the Norwegian-British electronic music sensation whose tracks have been streamed across audio and video no less than 50 billion (!) times (including user-generated content) – including more than 5 billion times in China.”

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