Music Business Worldwide reports: “In November, Universal Music Group‘s Web3 label 10:22PM launched a virtual band called KINGSHIP, whose members include four Bored Ape Yacht Club NFTs. Since then, UMG has been building out the KINGSHIP brand, with the purchase of a Bored Ape NFT for $350,000 to serve as the band’s ‘manager’ and a flurry of trademark applications that hinted at crypto and merch plans.”

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