Social Media Today reports: “Twitter has launched a new program that will enable student athletes to generate income from replays of their highlights within tweets, with ads inserted into their posted clips then pushing direct revenue to the athletes, as part of a new agreement with PAC-12 Football. The process is one of the first social media-specific initiatives to capitalize on the NCAA’s new rules which allow college athletes to generate income from their likeness, and is expected to bring in millions of dollars for these young stars every year.”

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