BetaKit reports: “Shopify has launched a new program to help creators find partnerships with businesses for free. Called Shopify Collabs, Shopify is hoping the new tool will “cement” it as “the creator’s commerce platform of choice” as it furthers its social commerce strategy. Shopify claims that the creator economy can present a new sales channel for its merchants to reach new consumers and tap into the $104.2 billion market that continues to steadily increase.”

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