Music Business Worldwide reports: “In doing so, Kobalt says it will become the “first global music publisher to release a set of fully licensed direct-to-fan NFTs”. In a media statement, Derek Cournoyer, Kobalt’s VP, Global Digital Partnerships, said that “after licensing many NFTs for various projects”, the company now wants “to dive deeper into this emerging market and experiment alongside our clients”. The NFT market has attracted interest from various prominent players in the global music industry over the past 24 months, including all three major record companies.”

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