Tech Crunch reports: “Holoride, the Audi-backed startup, is ready to take its in-vehicle virtual reality entertainment system into the mainstream. The company unveiled Wednesday at CES 2023 in Las Vegas a device about the size of a smart speaker that can be retrofitted into any vehicle to make it VR ready. The product marks a turning point for a company that has been reliant on partnerships with automakers for its growth.”

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