Music Business Worldwide reports: “SoundCloud has unveiled ‘Ascending,’ its new global artist development program which aims to identify and promote breakthrough artists globally. After a year of testing, the program is now fully operational, with American musician Laila! chosen as the featured artist for September. The program is designed to provide emerging artists with the tools they need before they break into mainstream, SoundCloud said Thursday (September 5).”
SoundCloud Unveils ‘Ascending’ Artist Development Program
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