MediaPlayNews reports: “Streamers Disney+, Google-owned YouTube TV, and Fox’s free ad-supported Tubi platform were the only direct-to-consumer advertisers during Fox Sports’ Feb. 9 broadcast of Super Bowl LIX from the Superdome in New Orleans. With Super Bowl ads costing as much as $8 million for a 30-second spot, Disney, YouTube TV spent big dollars promoting content and synergies between Disney+, Hulu and ESPN, and sports-streaming.”
