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HBO Max’s Ad Plan: 5 Key Takeaways

Variety reports: "Over its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled...

Marketers fret as Apple’s hardline stance on tracking gets firmer

Digiday reports: "Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of...

Apple outlined plans to increase consumer data privacy at WWDC

VentureBeat reports: "Apple, facing accusations from rivals that it has too much control over its App Store, on Monday outlined plans to increase user...

Media Ad Revenue To Surge 22% In 2021, GroupM Predicts, As...

Deadline reports: "Top media firm GroupM says it expects 22% growth in media ad revenue in 2021 compared with 2019 levels, excluding political spending." Read...

CNNPlus, Anyone? Cable News Preps For Streaming Future

The Hollywood Reporter reports: "Cable news channels are at a tipping point. Fox News, CNN and MSNBC are coming off a record-smashing news year,...

Google Settles French Advertising Antitrust Case for $268M

The Hollywood Reporter reports: "Alphabet’s Google has settled a French advertising antitrust case for 220 million euros ($268 million)." Read more  

Subscription-based streamers outstrip ad-supported services’ share of watch time

Digiday reports: "Ad-supported streaming services have some catching up to do. Subscription-based streaming services, which are largely ad-free, continue to dominate the amount of...

Amid post-cookie confusion, Amazon plans to launch an identifier of its...

Digiday reports: "Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more...

Zynga on ad tracking changes, acquisitions and console ambitions

Gamesindustry.biz reports: "As part of its earnings report earlier this month, Zynga announced the acquisition of Chartboost. It was the latest in a string...

‘Building that ecosystem’: Contextual advertising begins to sprout in CTV, OTT...

Digiday reports: "As the great cookie shakeup of 2021 pushes advertisers to invest in more contextual targeting, some of that momentum has begun to...