Variety reports: "Condé Nast has joined the premium advertising network formed last year by NBCUniversal and Vox Media, promising marketers a total digital footprint...
VentureBeat reports that video advertising platform Teads has now managed to raise $5.2 million in a new funding round. Partech Ventures and Elaia Partners carried the round. The company is located in London. With the raised funds, the company is planning to expand its global outreach. The company provides a customizable ad tech platform to buyers and sellers, and allows them to make ads in a simpler way.
TechCrunch reports "A new report out this morning from analysts at eMarketer is forecasting explosive growth for Snapchat’s ad revenue by next year. The firm estimates the mobile social application will generate $366.69 million in 2016, but that figure will grow to $935.46 million by 2017 – a jump it attributes to Snapchat’s ability to reach younger millennials, a wider ad portfolio, and ad targeting improvements. The $366.69 million in 2016 is a bit higher than the internal goals Snapchat had reportedly set for itself this year, according to a report from Recode this spring. Sources had told Recode that Snapchat was targeting between $300 million and $350 million in revenue this year, up 6 to 7 times from the $50 million it projected last year."
Recode reports: "After big brand advertisers left YouTube because their marketing was showing up with videos promoting hate and terrorism, Vevo is making its...
CNet reports "Released in 1987, "Lethal Weapon" starred Gibson as damaged LAPD officer Martin Riggs, partnered with Danny Glover as family man Roger Murtaugh. A huge hit that spawned three sequels and offered a classic blueprint for the buddy-cop genre, it's the latest beloved movie to be reinvented for TV."
The Red Bull Stratos Mission broke at least five records on Sunday, four of which were testaments to human endeavor and the fifth was for 8 million concurrent live streams on YouTube.
Would you be able to survive a night with The Walking Dead? Do you think your favorite celebrity could? You can find out by hooking up to Story Sync, a second screen app that lets viewers interact with the show on their tablet while watching it on TV. Story Sync also tells viewers which character they most resemble, and its “WatchWith” feature gives them the opportunity to share the experience with celebrity participants.
Turner Broadcasting is using the talents of Conan O'Brien and other stars from TNT and TBS to get viewers familiar with TV Everywhere, including what it can do and how to connect with it. The spots don't explain the entire process, however, since that would take longer than 30 seconds and is available only to pay-tv subscribers.