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Immersv raises $10.5 million for VR ads and mobile 360-degree video

Venture Beat reports: "Immersv has raised $10.5 million to strengthen its position as a provider of advertising for virtual reality and mobile 360-degree apps and...

Facebook Now Selling In-Stream Spots Separately From Newsfeed, Looking to Siphon...

Variety reports: "Facebook is taking yet another step to grab bucks from television advertising budgets. The social colossus, which counts more than 2 billion monthly...

Ad spending on mobile video will reach $18 billion next year,...

Recode reports: "The sheer volume of mobile video consumption will push mobile video ad spending past non-mobile next year. In 2018, mobile video ad...

Video Ads Are Coming to Reddit

Variety reports: "Reddit is introducing video advertising as part of a larger push to attract more ad dollars to its site, the Wall Street...

TuneIn Sues Pandora for Breach of Contract Over Failed Ad Sales...

Billboard reports: "Radio streaming platform TuneIn is suing Pandora for breach of contract in a deal where the music streaming service failed to meet...

Fox Adopts Six-Second Ad Format, Following YouTube’s Example

Variety reports: "Fox Networks Group is adopting the six-second, 'unskippable' ad, following in YouTube’s footsteps as it tries to cater to its growing number...

How L’Oreal uses virtual reality to make internal decisions at its...

Digiday reports: "The L’Oréal Beauty Lab, as it’s referred to internally, is stacked with virtual reality glasses and installed with a VR screen that...

Instagram is testing a new way for celebrities and influencers to...

Tech Crunch reports: "Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by...

YouTube Will Pull Ads From Videos That Are ‘Incendiary,’ Demeaning or...

Variety reports: "YouTube has updated and expanded its guidelines for creators on what kinds of content are ineligible for advertising, aiming to provide more...

Snapchat rolls out a trio of new ad products using its...

Tech Crunch reports: "In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new...