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BumeBox Puts Online Events on Professional Platform

BumeBox, a startup based in Palo Alto, Calif., formally launched its real-time promotional platform today after running a successful trial and working with two...

Research: How QR Codes Could Improve [with charts]

New research from Chadwick Martin Bailey found that half of appropriately capable smartphone owners had scanned a QR code, and a fifth of those had gone on to make a purchase. It also pinpointed ways to improve those numbers.

Federated Media Grows Capabilites with Lijit Acquisition

Federated Media Publishing acquired online publishing monetization and analytics firm Lijit Networks, the companies announced today. Financial terms of the deal were not disclosed. Lijit becomes an independently run but wholly owned subsidiary of FM, and members of its management team now assume larger roles within the parent company. The combined entity will reach nearly 300 million global unique visitors according to Quantcast.

Three YouTube Channels Exceed 17M Viewers Each [with charts]

ComScore Inc. just released its first comScore YouTube Partner Report, putting actual numbers behind some assumptions and expectations. There are few surprises for those immersed in digital media, but the data may be a wake-up call to traditionalist television executives. Take Machinima for example. Its 17.7 million viewers in August exceeds the average number who watch NBC’s Sunday Night Football. The mostly under 35, male-skewing Machinima audience sticks around, too, for a monthly average of 70 minutes per viewer. Only music videos reached more people on YouTube. Vevo attracted the most viewers (60.6 million), and Warner Music (31 million), with average times of 60 minutes and 29.1 minutes respectively.

Microsoft Corp. Getting Social?

Redmond, Wash. — Microsoft’s recent development was accidentally revealed on Socl.com’s page — called Tulalip, a new social/design project from the company, according to...

Counting Crows using BitTorrent as the "new radio"

Counting Crows are releasing a four-song bundle on BitTorrent, reaching fans via what singer Adam Duritz called the "new radio."

Eventbrite Benefits Vans Warped Tour

Eventbrite handled ticket sales, venue check-ins and social media promotion for the Vans Warped Tour show July 3, and now has numbers to indicate...

AOL Ventures leads $2 million funding for Vungle app trailers

AOL Ventures, the investment arm of AOL, has participated in a new $2 million round of funding for Vungle, a provider of services designed to help mobile developers promote their apps through video "trailers."

Twitter Gets Analytic

Twitter unveiled a new analytics tool Tuesday, and on the same day announced an expansion of its Promoted Tweets program that will put ads into people’s stream even if they don’t follow that particular brand. Twitter Web Analytics is designed to help website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites, the company said.

Many Marketers Disappointed in Mobile Ad Results

New research reports 93 percent of marketers would increase mobile ad spending if they realized a higher return on their investment (ROI). And of...